Top 10 Mobile App Development Trends in 2018

Mobile app development trends to watch

Apps are everywhere and a part of our culture. Throughout 2017, businesses have realised how essential apps are to success — not just a trendy investment. 

Therefore they have been launching their own apps to bring in more consumers and to boost profit overall. Consumers, in return, have downloaded the apps and demanded more.

With nearly 254 million apps downloaded in 2017, the app market has never been stronger. 

As the business sector grows, new trends will become the norm. These are the top 10 you need to look out for:

Internet of Things (IoT)

We can easily expect for the Internet of Things to play an important part in mobile app development throughout 2018. 

More technology is being connected through the web and is creating a world where everything can be controlled through smart devices like mobile phones.

How will this affect the future of apps and consumerism in general? 

Given that IoT technology can already be controlled through apps on smartphones, we can predict that more applications and devices will be built that will connect everything through the power of a person’s fingertips.

Most analysts believe that IoT market will reach $267 billion dollars by 2020. Given the current trends and developments that are taking place, it isn’t difficult to see why.

Accelerated Mobile Pages (AMP)

This is another trend you should look out for. AMP will bring users faster loading times on web apps, and increase engagement with their chosen brands. 

Businesses want to increase the CTR (click-through-rate) to their apps, ramp up their ad visibility and improve their page rankings. AMP allows them to do just that.

Throughout 2018 we will see more businesses applying AMP within their web app pages to facilitate the use and downloading of new applications.

Greater speeds will ensure that consumers and business benefit from faster apps that will generate both enjoyment and profit.

Mobile payments

With online banking already a part of our lives, it was only a matter of time before payments were being made possible via mobile. 

Online banking could well be the reason for this development due to the increased number of people using online methods as opposed to the old card method. Who can blame them? 

With the creation of apps like Apple Pay and Google Pay, consumers are now using their smartphones to make their payments. This is easier for them and proves to be another opening in the market for app developers.

This development will alter the way we all pay for our goods and the way transactions will work in the future.

Augmented Reality in mobile apps

Throughout last year, AR apps proved to be a success with the public. So much so that businesses are starting to integrate augmented reality within their own apps. 

Adding a “digital plane” over the reality that pours through the mobile’s camera lens allows the consumer to engage with the app, as well the brand, in a whole new way. App developers can also create highly addictive games that spread out into real-time.

Some good examples of AR in business and game apps include IKEA Place, Housecraft, Pokémon Go and Euclidean Lands.

We can expect AR to keep booming and generate even more fun ways for businesses and consumers to profit from fun, engaging technology in 2018.

Augmented reality should become more conventional, precise and daring. With more businesses realising the benefits of apps, the technology itself should become accessible to companies that wish to engage with their consumers in a new way.

On-demand apps

Life has been made so much easier since on-demand apps have entered the arena. For those who need services and need them now, finding what you need through accessing an app is extremely handy.

On-demand apps can be found for a variety of services, including:

  • Cleaning.
  • Laundry.
  • Beauty services.
  • Food delivery.
  • Emergency services.
  • Taxis and transport.
  • Repairs.
  • Removals.
  • Locksmith.

In 2018, these great apps will become even more popular as all kinds of services seek to build their own apps that customers can download and access as soon as they need it.

Having all the services you need at your fingertips, with easy forms of payment and fast response, will become more than just a trend: it will become the norm in the next few years. 

Cloud-based apps

Rapid increases in Cloud technology means that more Cloud-based apps will be developed within the next few years, with the trend to be likely increasing in 2018. 

Cloud technology would allow app developers to:

  • Cut down on hosting and equipment costs.
  • Enhance storage capacity.
  • Increase collaboration and productivity.

For users, apps with Cloud technology would:

  • Take up less internal memory.
  • Run smoothly across multiple platforms.

Apps that run on Cloud technology can provide businesses with greater security over their corporate data, especially if they don’t believe that BYOD is a safe option.

Android Instant Apps

Android Instant Apps will become a trend to look out for this year. Similar to on-demand apps, it’s their easy access that makes them attractive and convenient for consumers. The difference being that they require no installation and can be accessed straight away.

Because the apps don’t need downloading, they remove the barrier between app and website. 

Android Instant Apps allow you to:

  • Access them on the site, with only one click.
  • Use them with no installation.
  • Run the apps as quickly and efficiently as a web page.
  • Access and run all apps on most Android versions, from Jelly Bean to current designs.
  • Share them easily with friends and family.
  • Free up more space on your smartphone.

You should look out for this trend in 2018 as it will be a convenience for you as a customer and as a business professional.

Application security

Despite all the innovations being made with smartphones, most users still don’t take security very seriously. This is a major concern as most users store critical and confidential data on their smartphones — especially on apps

This year more app developers will be constructing built-in security features that will provide ways to ensure that personal data is stored efficiently and securely without mishap. 

With all the information that apps demand or require of their users, this is an essential step forwards that stands the best chance of being more than just a trend — it will be a necessity.

2018 will be the year that all app users will feel secure in using apps that require personal data.

Lazy loading

Ever clicked off an article because it took too long to load? This was probably due to the images restricting the speed at which it could load.

Which brings us to our final upcoming trend: lazy loading.

Developers are trying to find ways to ensure that slow loading images don’t affect the bounce rate and destroy potential conversions. One of them is called lazy loading.

This will make the images load as the user scrolls/reads their way down the article — reducing the likelihood of the bounce rate soaring due to poor user interaction.

This may seem nonsensical to some but it will improve engagement with news article apps and other forms of article content on mobile devices.

Machine learning in apps

Machine learning and artificial intelligence are gradually taking the world by storm. If they are applied into various forms of technology, they can do incredible things. 

2018 will be another year where these trends will both impress and open up new boundaries.

Machine learning lets developers teach computer programs to recognise complex patterns like objects, sounds and feelings. 

In the right hands developers can create:

  • Recommendation engines: machine learning will make current ones like Tripadvisor, Pandora and Foursquare run more efficiency. 
  • Predictive apps: commercial apps that can easily provide users with financial advice and risk assessments on the stock market.
  • Motion detection apps: perfect for security and surveillance systems.

With this trend taking off, the future of apps will take on a whole new level. The right technological minds will build the next era of apps. If we’re lucky, it will happen this year.


While last year saw unprecedented development in the app world, it is clear that 2018 will herald even more technological advancement. The trends that have been discussed clearly show that the future is bright both for apps and the public that consumes them. 

*If you like this blog, check out our other blogs on the best AR apps and the developments happening in 5G.